Write Effective Copy for a Targeted Sales Email

How to Write Effective Copy for a Targeted Sales Email? 6 Tips To See Better Returns

We’re willing to bet there are a few emails sitting in your inbox right now, sent from sales reps trying to get you to make a purchase — which is perfectly fine! Emails have become one of the most effective (and affordable!) marketing tools, and many professionals rely on them as an integral part of their sales efforts. If you’re interested in utilizing this strategy for your business, then you’ve landed on the right article.

While writing effective copy for an email that will convince someone to buy can be tricky, it’s not impossible. In fact, we’ll show you how, so pay attention!

Optimize Your Subject Line in a targeted sales email

Do you want to get more new customers? A great subject line can make all the difference in your business’ ability to generate prospects. Even if you’re experienced at writing subject lines, it’s easy to overlook the importance of a well-crafted first impression. Let me show you what it takes to write a killer subject line that will allow your business to stand out from thousands of other advertisers clamoring for that one customer’s attention.

Start with a reference.

The first thing you should do is reference a previous interaction. This could be a previous email, phone call, meeting, or conversation. If you’re asking for something specific (like an introduction), mention that as well.

For example: “I know we talked about this on the phone last week and I was hoping to get some additional information by your next email?”

Use the magic following words.

The subject line is the most important part of an email. That’s why it’s so important to optimize your subject line for your audience, so that you can get the highest click-through rate possible. You want to make sure that you’re using words and phrases that will draw in people from your target market, which is why we’ve researched some of the best magic words to optimize a sales-related email.

Magic words are those little phrases or words that make people want to click on links in emails and open them up (and hopefully read your message). Magic words include:

  • Free
  • Today only!
  • Limited time offer – this is one of our favorites because it makes readers feel like they’re getting something special, even if they know they won’t miss out if they don’t act now!

Personalize your subject line.

Personalize your subject line with the recipient’s name and/or place of business. If you have a list of recipients, use the first name, last name or company name (if they’re part of a larger company). If you don’t have this information, try to include something more general like “marketing manager” or “CEO.”

Use their job title if it helps establish relevance to what you’re offering them (e.g., “Chief Marketing Officer – Exclusive Offer!”).

Make sure that you are sending emails containing relevant information specifically for them based on their industry type and location — even if this means using only one word in your email subject line (e.g., “SEO Company – NYC Area Only!”).

Provide value in your subject line.

When it comes to subject lines in sales emails, it’s important to provide value. Your subscribers are bombarded with hundreds of emails every day. If you can’t set yourself apart from the crowd by providing some sort of value, you will likely lose their attention.

Here are a few ways you can make sure that your subject line provides value:

Emphasize the benefit. Your email needs to clearly explain why someone should open and read it. Make sure that your title includes some sort of benefit or offer (e.g., “10 Tips for Improving Search Engine Optimization”), rather than just stating what is being sent (e.g., “SEO Tips”). By doing so, recipients will see right away how they’ll be able to use what they receive from you, which means they’ll be more likely to open and read through everything else in your email as well!

Keep it short and sweet! People have limited attention spans these days – especially when they’re busy at work or trying to get through all those overflowing inboxes each day! So try not overcomplicate things by making titles too long; keep titles concise but descriptive enough so that people know exactly why receiving this particular message might matter for them (e.-g., “[Company] Offers Free Consultation on Sales Strategy”). That way no one wastes time reading something irrelevant just because there was an enticing title attached at first glance.

Give the recipient something to work with. If your message is about an event or a promotion, use the word “announcement” or “sale.” If you’re asking for feedback on a new product, say so in the subject line.

Ask a question. If you want recipients to respond, ask them a question that makes it easy for them to do so. You may also want to include an incentive (e.g., “Please reply if you want 20% off this weekend”).

Offer a discount or free trial or test drive.

Offering a discount, free trial or test drive is a great way to get your audience to take action. You’ll need to be direct and ask for the sale, and don’t be afraid of asking for money!

Offer something in exchange for their email address. This could be an ebook or white paper—something you may offer on your website as well as through this email campaign.

Offer a discount on an item they’re purchasing from you right now (if there’s room in the budget).

Give them more information about your product or service that will help them make a decision about buying it from you instead of someone else.

Add urgency to your subject line.

Your subject line should be customized for each customer, but there are some general best practices for creating urgency in a sales email.

Use time limits. If you have an item that’s going to be sold out soon or an event taking place in the near future, mention it in the subject line. For example: “Just a few hours left to get 20% off on our spring collection.”

Use limited offers and quantities. If you’re only offering discounts on products or services today and tomorrow, mention it in your subject line so people don’t miss out on a deal they might want to take advantage of right now (and later). For example: “Today only! Save $300 on our premium plan.”

Use limited availability of goods or services. If something is only available while supplies last—such as a product launch—let people know how many units are available before it sells out completely so potential customers don’t waste time hunting down information about whether there are still any items left after reading through all these emails from retailers who clearly haven’t figured out how much excitement/craziness surrounds new products coming onto shelves these days just yet…

Good Subject Lines allow you to stand out from the crowd!

The subject line of your emails is critically important for getting your message read. Here’s why:

It lets you stand out from the crowd. If you’re sending an email to thousands of people, each with their own inbox full of messages, how will you make sure yours is opened? By using a great subject line that both appeals and intrigues your reader!

It allows you to grab someone’s attention in just a few words. Good headlines are short and sweet and should clearly state what they contain without overloading them with information they don’t need or want. This means making sure the content aligns with what readers expect from reading the title (more on this later).

The subject line is one of the most important elements in a sales email. If you do not put some effort into it, then your email might get lost in the inbox of your prospect. Remember that you need to entice them with a good subject line and convince them to open your email and click on the link inside. There are many ways to craft an effective subject line, but here are some of my favorites:

Personalize Your Greeting

If you are sending a sales email that is targeted to a specific audience, then it’s important to personalize the greeting.

The greeting will be the first thing that your prospect sees, so make it count.

Here are some tips for personalizing your greeting:

Use their name. If you know their name, use it! It’s a quick way to get their attention and make them feel like you’re speaking directly to them. If they don’t have a name, try using their company name or something unique about them, such as their title or industry.

Address them in the third person. This may sound strange at first, but when you address someone in the third person (e.g., “Dear Mr./Ms.”, “Dear Jim”), you come off as more professional and authoritative than when using the second person (e.g., “Hi Jim”).

Ask questions about their business or offer help with something specific in your email subject line or message body text. The more personalized information you can collect from prospects before reaching out to them through email marketing campaigns, the better off you’ll be when trying to sell something later down the road!

Add a note about your last interaction with them or their order history. For example, if they placed an order for one of your products recently and paid with a credit card, mention that order number at the beginning of the email so they know why you’re reaching out to them now.


Anecdotes are stories that illustrate a point or idea. For example, “As I was shopping for new shoes at the mall, I saw a woman trying on boots. She was barefoot and her feet were bleeding so badly she couldn’t wear them.” That’s an anecdote.

Anecdotes can make your sales emails more personal and interesting to the reader because they add personality to the copy while also providing value to the reader. You can use anecdotes to describe how your product or service has made someone feel, or even tell a story related to your company’s history and why you started it in the first place (if appropriate). This will help readers connect with you on a deeper level and make them more likely to buy from you if they like what they hear about who you are as both an individual and business owner!


Your call-to-action (CTA) is the most important element of any sales email. It’s the final step in your customer’s journey and it needs to be clear, easy, relevant and compelling.

Make it clear what you want them to do: If you’re not making this obvious enough, then it’s likely that someone might just keep scrolling past your CTA without even noticing it. That would be a missed opportunity for a conversion! It can also help if you show rather than tell by using an image instead of text for example “Click here” vs “Join our newsletter”.

Make it easy for them to do: Your CTA needs to stand out from the rest of your copy so that people notice it without having to hunt around for where they should click next or look at the bottom of their screen with their eyes glued.


For many people, the hardest thing about writing a formal letter is knowing exactly what to say. This is especially true when it comes to closing and signature etiquette.

The closing of a letter should be short, sweet and to the point. It should reflect your relationship with the reader and its importance in your life. For example, if you’re writing a letter of recommendation for someone who has helped you out in some way, then use “Yours sincerely” as your closing.

If you’re writing a business letter, on the other hand, try something like: “I look forward to working with you on this project.”

The signature line is where you put your name at the bottom of your letter. It’s important that it looks professional and legible so that the recipient knows exactly who wrote it from just looking at it.


The best way to get your email read and responded to is to make it easy for the reader.

Make sure to keep your email simple, conversational, and concise. Leave out any unnecessary information that isn’t directly related to the subject line or body of the email. Keep your sentences short and use bullets whenever possible. Use simple language that everyone can understand.

Don’t be afraid to ask questions if you’re not sure how someone wants something done. It shows that you care about doing things correctly and will help you avoid mistakes later on.

This also applies if you’re sending an internal email — if you aren’t sure which department handles a specific task, just ask!

Make sure to keep your email simple, conversational, and concise. Use bullet points or numbered lists whenever possible so that you don’t ramble on forever with no point. If you want to include links or attachments in the body of the email, make sure they are relevant and necessary before doing so.

Remember that while we do our best not to read an entire email in one sitting anymore, it can still be difficult for someone else reading your message over a period of time as well – especially if it is long-winded or complicated!


Remember that any time you are communicating with a customer, it is an opportunity to build trust. When all is said and done, increased revenue is a byproduct of great customer relationships.

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