Why Strategic Automation is Key to New Ecommerce Businesses in 2022

Why Strategic Automation is Key to New Ecommerce Businesses in 2022

The era of automation is here. More and more businesses now recognize the potential of automating day-to-day tasks in their marketing activities. Automation also helps in improving conversion rates, minimising business risks, and focusing on higher-value work rather than spending time on mundane tasks. Given this outlook, automation software and tools that help businesses reach new highs are sure to make headlines in the year 2022.

With the vast variety of ecommerce software available, small and large scale ecommerce businesses find automation software as a cost-effective solution for staying on top of their game in the highly competitive business environment. Automation also helps to handle a lot of tasks and make things easier for businesses in this sector.

This article breaks down the use cases for you to adopt automation and effectively transform your business.

Sales funnels

Sales funnels are a sequence of steps that you take a visitor through to get them to take the action you want them to take. They’re an essential part of any ecommerce business, but they’re especially important for new businesses, where you need to quickly acquire new customers and convert them into revenue-generating customers.

Sales funnels can be simple or complex, depending on how many steps they include and how much automation is involved. But if you want to maximize the number of sales you make with minimal effort, then it’s best to utilize automated sales funnels.

Automated sales funnels allow you to set up different sequences of steps for each visitor based on their actions, which allows you to customize your content and messaging for each visitor as they move through the funnel. The goal of automated sales funnels is always the same: get the visitor from point A (their first interaction with your brand) all the way through point Z (their conversion).

1. Sales funnels catalyze your customer acquisition

Sales funnels are the most important part of any eCommerce business. Without them, you can’t get customers to buy anything from your store.

2. Sales funnels allow you to test and optimize marketing strategies

Once you set up a sales funnel, you can test different marketing strategies and see which ones work best for your business. This enables you to spend more time focusing on what works rather than wasting time on things that don’t work.

3. Automation allows you to focus on high-value tasks

If you have an automated marketing campaign running 24/7, then it frees up your time so that you can focus on other high-value tasks like product creation or customer service.

Email marketing converts better in 2022

Email marketing is a great way to boost your sales and generate more revenue. It’s more than just sending newsletters — it’s about building relationships with your customers, creating loyalty and strengthening your brand.

In fact, according to the Direct Marketing Association (DMA), email marketing has an ROI of $44 for every dollar spent on the channel. This is why email marketing is so popular with ecommerce businesses of all sizes.

While most companies have some form of email automation in place, many don’t take full advantage of this powerful tool. If you’re looking to grow your company or improve engagement with your customers, here are 9 ways you can use strategic automation to make your ecommerce operation more efficient choose an email marketing automation service that can:

1) Use triggered emails to increase sales

2) Automate abandoned cart emails

3) Create cross-sell campaigns based on customer activity

4) Create upsell campaigns based on customer activity

5) Send targeted emails at specific times during the day

6) Use a drip campaign strategy when promoting new products or services

7) Use data segmentation to create personalized messages for different segments of customers

8) Create automated welcome series for new customers (and send them at the right time!)

9) Automate product recommendations based on customer history and behavior (and send them at the right time!)

Creating user friendly websites: Focus on User intent

Focus on user intent.

The first step in strategic automation is to focus on your customer’s intent and how they interact with your website. By understanding their intentions, you will be able to better understand what they want from your business and how best to serve them.

Create user friendly websites.

In order for an ecommerce site to be successful, it must be easy for customers to navigate and find what they’re looking for. This can be achieved by implementing features like auto-suggestion search boxes that allow customers to search for products faster, or by creating a more intuitive UI/UX design that allows customers to easily browse through products without having to click through multiple pages or tabs.

Automate repetitive tasks.

If there are tasks which are repeated over time (such as sending receipts after an order has been placed), then it makes sense to automate them so that they can be performed quickly and consistently by one person rather than several people doing the same task manually each time it needs completing (e.g., emailing receipts).

Use AI to drive better customer experience

There are many ways in which artificial intelligence can be used to improve the experience of users on your website. One example would be using chatbots, which can answer common questions or lead customers through certain processes on your website. This also means that you will have fewer human employees answering these questions, which will save you money and increase efficiency at the same time.

Make sure your site is fully responsive

The last thing that you want is for people to visit your site only to find out that it doesn’t work properly on their device or operating system of choice? This can happen if your site isn’t fully responsive, so make sure that it is before launching it!

Create and Manage Affiliate Programs: there are More content creators today than ever before

If you want to increase your sales and profits, you need to tap into this massive audience of affiliates that already want to promote your products. They’ve got blogs, YouTube channels and other content platforms where they’re making money on the side by promoting products to their audience. If they like what you’re selling and want to share it with their followers, then you should be paying them for their efforts. When done right, affiliate marketing can be a great way to scale your business quickly with little effort on your part.

Choose an automation tool that helps you:

Track your affiliates easily:

You need to can track sales, commissions, and payout information for each of your affiliates in real time.

Manage affiliate commissions and payouts

All this on a single platform: a tool with features for managing affiliate programs, including subscription-based pricing plans and commission payouts via PayPal or direct deposit (bank transfer).

Integrate your email list, payment system, and membership sites:

An automation tool that integrates seamlessly with your existing website and/or ecommerce platform so that you don’t have to worry about setting up multiple platforms or integrating them manually with each other (this is where most people get stuck).

Add value to customers: Give back to patrons

Create courses specific to your industry

As ecommerce continues to grow, so does the competition.

With more than 500 million people shopping online, it has become increasingly difficult for companies to differentiate themselves from each other.

One way to do this is by offering specialized courses designed around your products and services. Creating courses specific to your industry will provide you with an opportunity to showcase your expertise and help prospective customers learn about your products and services.

For example, if you sell weight loss supplements, create a course about how to lose weight with those supplements. This could include recipes, exercises and other helpful tips. You can even sell these courses on sites like Udemy or Skillshare!

Conduct webinars that help customers understand your products and services

Webinars are a great way for businesses to connect with their customers, but they can be time consuming to organize.

Many ecommerce businesses have multiple products, which makes it even more difficult to keep track of everything that needs to be done on a daily basis. However, you can use automation tools to plan webinars ahead of time and make sure they happen as scheduled.

The system will also allow you to send out emails before the event takes place so that participants know when it’s going down. This will give them ample time to register for the webinar and learn more about what they’re going to learn during the session itself!

Create content: blogs and youtube

Today, blogging is still a popular way to promote your business and connect with customers. But it’s also evolved, and there are many different ways you can use blogs in your marketing strategy.

Benefits of blogging

Provide value: Bloggers often choose topics based on what they’re interested in, but they can also be useful resources for readers. By offering valuable information that helps people solve problems or learn new skills, you’ll build credibility and trust with your audience.

Build community:

Blogs can help you connect with customers and build loyalty by creating a sense of community around your brand. You can also use them as an outlet for customer complaints or questions that might otherwise be left unanswered on social media platforms like Facebook or Twitter.

Build relationships:

Blogging is an excellent tool for building relationships with other bloggers and influencers in your industry — this is called “link building.” If someone writes about one of your articles on their website or Facebook page, that means they’re linking back to your site, which helps boost search engine optimization (SEO).

How Blogs Can Help Your Business

Blogs are one of the most popular ways for businesses to interact with potential customers. They’re an effective way to build your brand, provide useful information and engage with your target audience.

Sell products

Armed with the power of all round automation, start selling almost immediately. Be it a drop shipping website or your own products after years of research and innovation, you are set up for success. Automation allows you and helps you focus on essential stuff.

An all in one tool to automate ecommerce marketing from the start 

The systeme.io software is built for entrepreneurs who want to get more traffic and sales for their online store. systeme.io has helped thousands of people succeed in online business by providing them with a proven strategy that works every time.

It is not just another product, it is a complete solution that will help you make more money in less time!

Here are some of the features:


systeme.io lets you create funnels easily based on proven templates.

Create your sales funnel in minutes and start driving more traffic to your website, boosting conversions and increasing revenue.

Once you build your sales funnel, you can automatically add it to your website and start driving leads. You can also choose to manually add it when you’re ready, or use the social sharing buttons to get people to subscribe directly from Facebook or Twitter.

Email Marketing Features

in systeme.io your email list is integrated into your sales funnels and websites, saving you time so that you can send your emails easily. The email service will help you build relationships with your customers and grow their loyalty to your brand. Our email marketing services are designed to help you increase sales and boost customer satisfaction.

Email Marketing Features:

Email automation – Send emails based on user activities or events in your system

Email campaign tracking – Track opens, clicks and unsubscribes in real time

Custom HTML templates – Create branded emails that look great on all devices.

In systeme.io, you can use your data to create personalized emails that are sent directly to each person in your database, making sure they don’t miss out on your offers. You can also use the built-in A/B testing functionality to test different subject lines, images and text to see which emails get the most opens and clicks.

Build Websites

Building websites with systeme.io You’ll be live in minutes.

Systeme.io has a free web builder that comes packed with features like drag and drop blocks, premium themes, integrated payment gateways, advanced SEO settings and more. Our goal is to make it easier than ever before for anyone to create a beautiful website without any technical know how or coding skills.

Manage Your Affiliates on a single platform with systeme.io.

Manage your affiliate links and payouts all in the same place and build an army of affiliates to sell for you.

Systeme.io is the first SaaS platform to manage your affiliates for you. Systeme.io lets you easily manage your affiliate link and share it with your partners, friends and family members.

The platform has been designed to help you build an army of affiliates and make money from their efforts.

How does it work?

Once you’ve signed up for Systeme, you will be able to create an affiliate program in a few clicks. You can then share your affiliate link with anyone and they will start earning commission when they refer new customers to your site or service.

The best part is that there are no limits on how many affiliates you can have or how much money you can pay them.

Create Online Courses with systeme.io

With systeme.io, you can create and sell your own online courses in just a few minutes. You get access to a powerful platform with which you can create courses, run them and sell them.

We’ve developed this platform with the aim of making it as easy as possible for anyone to create and run an online course. It’s ideal if you’re looking to make money by teaching others or if you want to learn more about a topic of interest.

Here are some key features that make systeme.io stand out:

– Create an unlimited number of courses at no cost

– Run unlimited groups and enrollments per course

– Use the built-In payment gateway Stripe to receive payments online through credit card or PayPal

Automate Your Marketing with systeme.io. Save time and energy by automating your marketing.

We have all been there: the emails, the phone calls, the meetings, and all those hours spent marketing your business. It’s stressful and time-consuming, but it’s necessary.

The good news is that you can automate your marketing efforts — and save time and energy in the process — with systeme.io.

systeme.io allows you to create automated workflows that are triggered by specific events or actions on your website or social media channels. So instead of relying on human effort to execute a marketing campaign, systeme.io creates campaigns for you automatically so that you can focus on what really matters…running your business!


Ecommerce is growing exponentially, so many businesses are struggling to keep up. In the next few years, we’re going to see businesses that use strategic automation to increase sales and decrease costs. Businesses will leverage this automation to achieve their business goals. We’re already seeing automation tools being used by top ecommerce brands which is helping them provide a better experience for customers. As this trend continues in the future, we predict that it will help new businesses be more successful in their first few years.

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