What is click through rate in email marketing?

What is click through rate in email marketing?

Click through rate, commonly abbreviated as CTR, is one of the most important metrics in email marketing. It measures how many people clicked on any link in your email. Because a link is what takes a lead from an email to a webpage (i.e., your website), the CTR is one of the easiest ways to measure how effective an email campaign was at driving traffic to your site. This article will explain exactly what it is and why it matters for marketers.

What is click through rate?

Click-through rate, or CTR, is the number of times people click a link in an email divided by the total number of people who see that email. It’s a way to measure how effective your campaign is at getting people to click on links and visit your website.

Click through rate is a measure of the likelihood that an email recipient will click on a link within an email.

It’s measured as a percentage, and it’s calculated by dividing the number of people who clicked on a link in an email by the total number of people who received that email.

The higher your click through rate, the better!

The click-through rate is calculated by dividing the number of clicks on your links by the total number of impressions (people who see your emails). For example:

100,000 people see your email, and 5000 people click on a link inside it. That’s a 5% click-through rate.

Why is click through rate important for email marketers?

The click through rate is an important factor in email marketing. It tells you how often your subscribers clicked on the links in the email, and it’s a good way to measure the effectiveness of your campaign. It’s also a useful indicator that your subscribers are engaging with your emails and finding them relevant.

The higher your click through rate, the more likely it is that your subscribers are engaging with your content and interested in what you have to offer.

It’s also important because it can help you figure out what content types or headlines work best for your audience. If you’re getting a higher click-through rate on one type of email than another, you can use that information to inform how often you send those types of emails, or whether or not they need any tweaks at all.

How to calculate your click through rate.

To calculate your click through rate (CTR), you need to find the number of clicks on your emails and divide that by the total number of emails sent. To get this number, create a separate column in Excel or Google Sheets, or add it as an additional column to your existing spreadsheet.

Once you have those two numbers, multiply them together to get a percentage:

  • # of emails sent * 100 / # of clicks = CTR

How to increase the click through rate (CTR) of my email marketing campaigns?

Your email marketing campaign is an important part of your digital marketing strategy, which is why it’s important to find new ways to improve the way you interact with your target audience. If you want a better click through rate, try using the methods that we’ve just described in your next campaign. That way, you’ll be able to ensure that more of the people that you reach out to are reading your content and engaging with your brand.

Learn about the different types of links you can use in your emails.

There are a number of different link types you can use in your emails. The most common are:

  • Plain text links
  • Image links
  • Video and audio links
  • Button links

Plain text is the most basic form of link, and it’s typically used for things like blog posts, product pages, or any other resource that doesn’t require a rich media experience. These types of links tend to be small and unassuming—they don’t draw attention away from what you’re sharing in your email because they simply act as a vehicle for taking users to their destination page. If you choose to use plain text links, make sure they’re easy-to-read so that recipients don’t get confused about where they’re going once they click them (e.g., consider using colors that contrast with the background color).

Set customized goals for your email campaigns and then track the results.

To understand the performance of your campaign, you need to track the number of clicks, opens and unsubscribes. You can also track:

  • The conversion rate (the number of people who clicked on the link in your email and then completed a goal)
  • The time spent on each page of your website or mobile app after clicking through from an email (or other marketing campaign)
  • The bounce rate – how many users hit ‘back’ within 3 seconds
  • How many pages they visited before leaving your site or app

You should also keep an eye on how many conversions are coming through from each channel. This tells you which channels are performing best for you – so when it comes to choosing which ones to target next time around, that’s what we’d recommend focusing on first!

Make sure that the links in your email are leading to intriguing content.

When you think about it, this is the most important part of your email marketing campaign. You need to make sure that your content is engaging and relevant to readers so that they will want to read more of your emails. Here are some things you can do:

  • The content should be valuable for readers. If the content doesn’t provide value for them, then it’s unlikely they’ll bother clicking through on the link in your email.
  • Make sure that the text is easy-to-read (not too long or short). You also want to keep paragraphs short and concise so that people don’t get bored reading them.
  • Don’t use complicated language or jargon when writing emails—this can turn off potential readers from clicking through because they don’t understand what you’re saying!

To keep your CTR high, try A/B testing your subject lines.

A/B testing is a way to compare two versions of a single element in order to determine which performs better. A/B testing is used to improve the effectiveness of a website or a marketing campaign.

By running an email marketing campaign, you can create different variations of your subject line, send them out at different times and measure how many clicks they get. The subject line will help you decide what kind of message your audience wants from you and help you understand how they react when they receive it. If one version gets more clicks than another version, then that one should be used in future campaigns instead!

Add social media buttons to your emails.

Adding social media buttons to your emails is a great way to drive traffic toward your website, social media profiles, and blog. Social media buttons are easy for people to find and click. They’re also easy for people to see and read. And they’re provided with clear instructions about what will happen when someone clicks on them.

Here are some tips for creating effective social media buttons in your email marketing campaigns:

  • Use the same design across different platforms (e.g., Facebook, Twitter). This makes it more likely that people will recognize the button as something they can use in their favorite platform and be more likely to click it. If a user sees an unfamiliar icon in one place but recognizes the same icon used elsewhere, they’re more likely to trust it and click through than if they see an unfamiliar icon every time they’re trying out new sites or have reason not believe that it’s legitimate (like being confused by a fake ad).
  • Make sure buttons stand out against background colors or images so they can’t be missed by users scanning their inboxes quickly without reading carefully through each item individually.”

Keep your audience interested by sending them original and valuable content.

To keep your audience interested, you should send them original and valuable content. This means that the content you include in your emails should be:

  • A mix of text and images
  • Relevant to the subject line
  • Unique and original
  • Eye-catching (it could also be funny or interesting)

Use images that attract attention as links.

Images are a great way to convey your message to the receiver. Using images that are eye-catching and interactive will increase the CTR for email marketing campaigns.

  • Use images that are relevant to the content. If you want to use an image in your email campaign, make sure it relates well with the content of the email. Otherwise, it might distract from what you’re trying to say!
  • In addition, it’s good practice not only to use one image per email but also several relevant ones throughout (as long as they aren’t overwhelming). This shows that there is more information available if people want it – which will lead them back through your funnel…
  • Plus: think about including links in these images as well (for example: “Click here for more info on this topic”). This can help drive conversions by increasing engagement rates – especially since many people have become accustomed

Take advantage of exit-intent popups to win back abandoning visitors.

You’ve probably seen exit-intent popups before — they’re the small boxes that pop up when you try to leave a page. These boxes are triggered when a user is about to leave a page, and they offer incentives for users to stay on your site. This means that you have an opportunity to convert more visitors into customers, or at least capture their email address so you can send them marketing emails later on.

Another way to use exit-intent popups is by offering a discount or free trial in return for signing up for your email list. You’ll want to make sure that whatever offer you give people is valuable enough so they’ll actually want it — this could be anything from an ebook, coupon code, or another incentive they’d like but don’t necessarily need right now (like access to your podcast). The important thing here is getting people interested enough in what you’re offering so they’ll sign up; if not then try something else!

A low click through rate is often a sign of a boring email.

Look for ways to make your emails more engaging, like adding relevant or interactive images or using A/B testing on your subject lines.

A low click-through rate (CTR) is often a sign of a boring or unappealing email. The best way to increase your CTR is by making sure your content is relevant and interesting, but you can also experiment with subject lines, images and other elements of your email campaigns.

We hope that by this point you have found some ideas to increase your click-through rates. While there are many other things you can do, these are a few simple ones which will help you get started on improving your email campaigns and making them more effective at driving traffic towards your website. If there’s anything we didn’t cover in this post, please let us know by commenting below!


Click through rate is an important metric for email marketing and it’s easy to calculate.

Click through rate (CTR) is a simple but effective metric that tells you how many people clicked on the links in your email. It’s an easy way to measure the success of your campaigns and determine whether or not you’re meeting your goals for that particular campaign.

But what exactly does click through rate mean? And how can you improve it? Let’s dive into both questions in order to learn more about this important metric.


It’s not just about getting subscribers to open your emails. It’s also important that they click through the links you provide in those emails. If you have a high number of opens but no clicks, that’s not a great sign for your email marketing strategy. A good way to increase your click through rate is by personalizing each email with dynamic content. Use tools to gather useful information about their customers so that each email sent includes relevant information specific to each recipient (e.g., location, interests) instead of generic copy sent out en masse.

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