spam in email marketing

How to avoid Spam in Email Marketing? 6 Things to Always Check

You can avoid emails sent through your marketing campaign from being marked as spam by doing hygiene checks and also following certain basic process. The key is to make sure your email sounds like it’s been sent by a human and not by a robot! Tools, your subject line, you email body, your messaging, your from email, and your choice of words all play a significant role in how you can avoid your emails from being marked as spam.

How to avoid spam in email marketing? It is crucial thing to keep your reputation as a sender/marketer of emails intact. The major reason that most emails get marked as spam is because of some simple mistakes. So today we are listing out “6 Things To Always Check” to avoid mailing your email to end up in the spam folder.

use a reliable email list management tool

The first thing you can do to avoid email spam is to use a reliable email list management tool.

Email list management tools are softwares that help us manage our email marketing lists and make sure they are not full of fake or inactive emails, which can be found through many different ways.

They also allow us to create segments in our lists, so we can send personalized messages based on interest and other criteria (like gender).

your subject line field

Watch out for your subject field as it plays a critical role in the delivery of your messages.

  • The subject line is the first thing that catches your eye when you open an email. It should be short, simple and to the point.

  • It should contain the key message of your email so that users know what they’re going to read in it.

  • Make sure that it’s relevant to the body of your email.

  • Avoid using words like “free” or “promotion” as these are considered spammy by many ISPs (Internet Service Providers).

You can also try adding a question mark at end of your subject line just before sending out emails so that people feel compelled to open them and read through them as they want answers too!

keep an eye on the body of your email.

Apart from the subject line, you also need to keep an eye on the body of your email.

You should also keep an eye on the body of your email. If you are using plain text instead of HTML, you won’t be able to use all those fancy fonts and formatting options. But that’s okay! While we recommend using HTML in most cases, it is possible to send an effective email while keeping things simple. Just make sure you don’t put everything in ALL CAPS or include too many exclamation points (we know they can be expressive and fun, but they can also come off as aggressive).

All this being said, please don’t take any of these tips as hard-and-fast rules—they’re only here for guidance and inspiration! Your own creativity is what will help your emails stand out from the crowd—just keep these guidelines in mind so that you’ll never have to worry about getting flagged by spam filters again!

The “From” field of an email

The “From” field of an email is one that can hurt the deliverability of your email or have it marked as spam.

The “From” field of an email is one that can hurt the deliverability of your email or have it marked as spam. Keeping the from field consistent with your brand is not just important, but essential. The tone and language used in this field should be familiar to your audience, so they do not feel like they are reading emails from a stranger.

Avoid using generic email addresses like support@ or sales@, as these use generic terms that rarely relate to personalization and engagement efforts for your customers and prospects. Try creating a customer-specific email address for each campaign you run in order to create a more personalized experience for recipients who click through on links within these emails. If sending multiple campaigns from multiple accounts (such as newsletter signups), consider grouping all new subscribers under one account so that there isn’t any confusion about which campaign they signed up for when receiving future communications from you.

Don’t use words that may trigger spam filters

When sending out emails, make sure that you’re not using any words that may trigger spam filters.

  • When you’re sending out emails, be sure not to use any words that may trigger spam filters.

  • Don’t use words like “free” or “guarantee,” because some people think those are spammy.

  • Don’t use ALL CAPS or lots of exclamation points, either. Email programs interpret these things as being more likely to be spam than normal text, so they put your email into the junk folder before you even have a chance of reaching your recipients’ inboxes.

  • If possible, stick with plain text rather than HTML formatting (like bold and italics), since it’s less likely to get flagged as a potential problem by email programs like Gmail and Yahoo Mail; this also makes it easier for people who don’t have fancy email programs on their phones or tablets!

monitoring and attention to detail

Spam filters can be avoided with careful monitoring and attention to detail

Spam filters can be avoided with careful monitoring and attention to detail. Some of the things you should always check include:

  • Make sure your emails are relevant. The number one tip for avoiding spam filters is to make sure your emails are relevant, timely, and interesting. If not, then why would anyone want to read them?

  • Use a professional email service. The second most important tip on this list is using a professional email service like Mailchimp or Constant Contact instead of Gmail for sending out bulk emails (more than 500 per day). Having an additional layer of protection will keep you off the radar of most spam filters because these services have been well-vetted over time by thousands upon thousands of businesses just like yours!

  • Check your email body carefully before sending it off into cyberspace! Not only should every person in charge at your company review their own personal email address before sending it out (to make sure there isn’t any SPAMMY looking stuff in there), but everyone else who might be cc’d on any given message needs to do so as well! This includes: managers below yours; team members working under yours; anyone else who gets messages from customers/clients through work…etcetera! 🙂 Just because someone has access doesn’t mean that they’re responsible enough yet!! Remember: no one wants bad press because someone sent something inappropriate out accidentally…so please check twice!!!!


Always be sure to follow these 6 things and keep your email marketing from being marked as spam. It’s a checklist to help you make the process easier. Following these guidelines will mean that your campaign is less likely to be found in the Spam or Bulk folders of those people who didn’t give you permission to communicate with them.

In order to make your emails look personal as possible it’s also important to use personalization – send your emails to specific customers who already have purchased your product. Instead of sending an email broadcast to all of your clients, pick a group of customers you know will be interested. This way, you will be reaching out to them via an email they would actually be happy to receive.

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