Not so long ago, online shopping was a new concept. Now, however, it’s the preferred method of purchase for the majority of consumers. As an e-commerce entrepreneur, you know this—but do you also know how your business can stand out in the sea of businesses? The answer lies in something as simple and seemingly innocuous as image editing.
Yes, image editing is key to your e-commerce company’s success because it helps you convey a sense of trustworthiness and professionalism to potential customers. Most people who shop on the internet are looking for value; they want to see that they’re getting great products at great prices.
With professional images and advanced photo editing techniques, you can convince them that this product is exactly what they need by showcasing its most attractive features without resorting to a lot of text or gimmicks.
White Balance
What is White Balance?
White balance is the process of adjusting the colors in your photos to make them appear natural. The effect of changing white balance varies depending on the original photo and the color temperature of your light source.
Why You Might Want To Adjust Your White Balance
There are several reasons why you might want to adjust your photos’ white balance:
You have a mix of daylight and incandescent lighting. If your photo was taken with a mix of daylight and incandescent lighting, it may look orange or yellow in places where there was incandescent light (like a lamp).
There are multiple sources of illumination. If you took your photo with multiple light sources (such as sunlight through windows and fluorescent lights), one set of colors will appear more dominant than others. To get rid of this effect, you can use white balance to neutralize all the colors so they appear equally bright in your image.
You want to emphasize certain colors in your image by making them brighter or darker than others. For example, if you’re selling red products and want them to stand out from everything else, you can use white balance to make them brighter than other colors in your photo, so they pop out at customers when they browse through their shopping carts.
Image cropping
Image cropping is the process of trimming or cutting a portion of an image. Crop tools can be accessed in most photo editors, and they vary in complexity and functionality. The simplest crop tool is a basic rectangle that lets you define the dimensions of your image and cut out anything outside those dimensions. Other crop tools let you adjust the crop area to avoid cutting off important parts of your photo, such as people’s faces or other important details.
Image resizing is an essential part of ecommerce store design because it allows users to view images without having to wait for them to load. Resizing images will help reduce loading times and increase user satisfaction with your website design
There are two different types of resizing: pixel-based and percentage-based resizing. Pixel-based resizing simply cuts out pixels from each side of an image until it reaches its desired size, while percentage-based resizing cuts out a percentage of pixels from each side until it reaches its desired size.
Image masking
Masking is a type of image editing that involves applying a mask to an image to hide parts of it. Masking is different from cropping because it lets you selectively reveal certain parts of the picture, rather than cutting out areas you don’t want to see.
For example, if you have an image with someone standing in front of another person whose face appears blurry or distorted, masking can help reveal just the person’s face without changing anything else around them.
Background Removal
One of the most popular types of image editing services is removing the background. This can be done using Photoshop or any other photo editing software. The idea behind this is to remove the unwanted background from the image so that you have a clean image of your product only.
This is important because it allows you to showcase your products in various ways without having to worry about distracting backgrounds. You can also use this technique when selling multiple products together in an album-style layout on your website or social media page. This will help ensure that each product stands out clearly from its surroundings and doesn’t get lost among other items on display. It also creates an overall better user experience for customers who are browsing through your products online.
Product Enhancement
Product enhancement is another common type of image editing service used by online sellers when they want their products to stand out from the crowd of competitors in their niche market. This type of service makes use of special effects such as blur filters and brightness adjustments so that products look even more appealing than they already are.
It basically involves making changes to your product images in order to give them a better appearance. This can include adjusting contrast levels and color saturation so that the product looks more vivid and attractive, as well as using special effects such as blurring or softening edges to make the product stand out from the rest. As a result, these types of edits make it easier for customers to see what their purchase will look like once it arrives at their doorstep.
Color correction
Many times when you take a picture in a dark room, or outside in bright sunlight, it will come out looking less than ideal. The colors on the image could be washed out, or there might be too much contrast between the light and dark areas in the photo. In this case, color correction is exactly what you need!
Color correction involves adjusting contrast levels and other properties within an image so that it looks more natural and has a better quality overall. You can adjust brightness levels, saturation levels, contrast levels and even exposure levels if necessary so that your images look great when they’re uploaded to your site.
Background editing
If you have multiple products on one page or a single product that takes up a lot of space, it can look unprofessional if it has a busy background behind it. This type of editing involves removing unnecessary elements from around your product and replacing them with a neutral color.
Canva is the best image editing tool for your ecommerce business
Canva presents your business with a simple and easy to use set of options for designing images including backgrounds, overlays, text, graphics and even animation capabilities. This simple process can help ensure your design will stand out to your target audience and grow your business.
Canva is a free graphic-design tool that makes it simple to create designs for social media, print materials, blog posts, web banners and more. So, whether you’re in the ecommerce industry or run your own business, here’s why you should use Canva.
Resize your image
Here’s how to resize your image using Canva:
1) Open up your Canva account, then click on “Create new design”.
2) Choose a template that fits your needs, or start from scratch with a blank canvas.
3) Upload an image into one of the predetermined spaces on the page by clicking on “Upload image” on the left side of the screen (you can also drag and drop images directly onto the canvas).
4) Resize your image by clicking on “Image settings” at the bottom right corner of the screen. Then choose from several different sizes (e.g., small square, large square etc.).
Create your own design elements
Canva has a wide variety of free templates, images, fonts and shapes that you can use to create your own designs. You can also use text effects and backgrounds to make your project stand out.
The best thing about Canva is the simplicity of use. You don’t need any design experience or computer skills to create something great with it. In this post I am going to share some tips on how you can use Canva to create your own design elements:
1) Upload photos from your computer or Instagram profile
2) Choose from thousands of free stock photos and icons
3) Choose from hundreds of free fonts for text elements
4) Add text boxes, shapes and images by clicking on them
5) Save your designs as PNGs
Add extra text or graphics to an image
In order to add extra text or graphics to a Canva image, you’ll need to first select the “Text” tool. This can be done by clicking on the icon in the toolbar that looks like this:
After selecting the text tool, you’ll see a box at the bottom of your screen with a number of options for adding text:
- The size of your font will change depending on how many pixels tall your image is. The larger your image is, the smaller your fonts will look. Keep this in mind when choosing how much text you want on an image!
- You can add custom colors to any font by clicking inside its color box and choosing from one of several preset palettes (such as “Blue & Green”). If none of these look good enough for what you’re trying out
Change the orientation of your photo
- To change the orientation from portrait to landscape, click on “Edit” in the top right corner of your screen.
- Click on “Rotation.”
- Choose whichever rotation you’d like. You can rotate it clockwise or counterclockwise, depending on how you want it to look.
Add borders and background effects to an image
Canva has a wide range of background effects, border options and text effects.
Background effects: Add a design element to your image by adding a pattern or color overlay to the photo you choose.
Border options: Add borders to your photo whether it is a standard colored line, or something more creative like some polka dots!
Text effects: You can add text anywhere in your image using any font style that you have downloaded from Google Fonts. Image effect allows you to create either black and white or sepia images from pictures which can be used as social media profile pictures without having to spend hours on Photoshop!
Add filters to your photo
You can add filters to your photos in Canva. The app has a wide range of filters, including black and white, vintage, sketch and other effects. You can also combine effects with other editing tools to create your own unique look.
Canva’s easy-to-use interface makes it easy for anyone to add a filter and make their image look just the way they want it to!
Adding effects is a fun way to customize your images and create something truly unique!
Remove the background from a photo
With Canva’s photo editing tool, you can remove the background from a photo in just a few simple steps.
There are many reasons why you might want to do this, but one of the most common is to remove the background from a photo so you can use it for text or another design element.
Importantly, the best way to present your product in your ecommerce store is in 2 ways:
- The product being used as intended
- The product on its own, nothing else, over a white background.
The first step is to select an image that you want to remove the background from and open it within Canva. To do this, click on “Upload Image” and select your file. You can also choose to upload an image directly from your computer or take a new picture using your webcam or mobile device.
Once you’ve uploaded your file, click on “Create New Design” at the top of your screen and then select Photo Editing under Create New Design Options. This will bring up all of Canva’s photo editing tools including Remove Background, which is what we want! Just select your image, click remove back ground and you’re done!
Crop a photo
Cropping is a great way to focus on a specific part of an image. You can use it to create new compositions, or just make the picture more interesting. Cropping photos is also helpful when you need to change the aspect ratio of an image—for example, if you want to make a square look more like a rectangle, but keep it full-size.
Canva makes cropping easy! When you have selected your image from the Canva library (or uploaded your own), click on ‘Edit’ in the menu bar at the top and then select ‘Crop’ from the dropdown menu that appears.
Canva is easy to use and it’s free! Anyone can sign up for an account on their website at www.canva.com
Canva is the best image editing tool for ecommerce entrepreneurs.
The platform offers more than 1 million stock images, layouts and graphics that you can use in your store. You can also edit any of their existing templates to make it your own.
If you’re an ecommerce entrepreneur with no image editing experience, Canva is the perfect solution. The platform makes it easy to create professional looking designs by simply dragging and dropping elements into place.
Canva can be used by anyone with a computer and internet connection — even those who have never edited an image before. If you want to create beautiful designs without spending money on professional software, then Canva is a must-have tool for your business.
Conclusion
When you edit your images for your ecommerce store, you’re playing a delicate balancing game. You don’t want to go overboard, and you don’t want to look amateurish. At the same time, you want your images to be appealing and inviting so that customers want to buy your products. Spruce up your photos by using just one or two of these types of editing if you’re pressed for time—or if you can afford the added expense, let all six types of editing accentuate what’s beautiful about your products.
We also present you a free tool for you – CANVA!
