best email marketing tools

19 Best Email marketing tools: A Simple Beginner’s Guide

There are a lot of email marketing tools out there, and it can be hard to decide which one is right for your business. To choose the best email marketing tool for your needs, there are a few things you should keep in mind. 

First, think about what kinds of features you need. Do you need something that allows you to automate email campaigns, or are you looking for something more simple? 

Once you know what kind of features you need, you can start narrowing down your options. Another important consideration is price. Some email marketing tools are very expensive, while others are more affordable. Decide how much you’re willing to spend on an email marketing tool, and then compare prices between different options. 

Finally, take some time to read online reviews of email marketing tools. This can help you get a better sense of which options are popular with other businesses like yours. By keeping these factors in mind, you can find the best email marketing tool for your business.

In this article we introduce clients to what email marketing is and what we can achieve, broadly. We also list out important factors when choosing an email marketing tool – this is very business specific. We then list our top suggestions for tools to start with.  

What is email marketing?

Email marketing is a form of direct marketing that uses an email to communicate with potential and current customers. Email marketing can be used to build relationships with customers, promote new products or services, or provide information about special offers. Email marketing can be an effective way to reach a large audience in a short amount of time. In order to be successful, email marketing campaigns should be carefully planned and well executed.

Additionally, email marketing should be used in conjunction with other marketing channels such as social media and traditional advertising. When email marketing is used effectively, it can be a powerful tool for driving sales and building customer loyalty.

What are email marketing tools?

Email marketing tools are software that allows businesses to automate and improve their email marketing campaigns. By using email marketing tools, businesses can save time and resources while still delivering high-quality content to their subscribers

In addition, email marketing tools can help businesses to track the performance of their campaigns, identify areas for improvement, and make adjustments accordingly. As a result, email marketing tools are an essential part of any successful marketing strategy. 

When used effectively, they can help businesses to grow their subscriber list, engage their audience, and generate more leads and sales.

Email marketing tools typically offer a variety of features, such as templates, list management, automated email sequences, and reporting. These features can be extremely helpful for businesses that are looking to grow their customer base or increase sales.

By using email marketing tools, businesses can save time and effort while still being able to reach a large audience.

19 best email marketing tools out there

Now that you’ve decided to start an email marketing campaign, it’s time to get down to the nitty-gritty of what software you’ll need to send your first email. 

To keep things simple, we’ve narrowed down the list of available tools and pricing options for you. Some are freemium options that are only good for beginners, but most are paid services that should be capable of handling any size campaign. 


Autoklose is a simple but effective email tool that offers unlimited contacts and features some of the most intuitive automation tools on the market.

The Autoklose email builder is great for beginners who want to create emails without having to worry about code. It’s also useful for advanced users who have their templates set up and don’t want to spend time formatting every message they send out. 

The drag-and-drop editor lets you create professional newsletters and sales copy, while their template library has over 500 customizable layouts in different styles that are ready to customize with your own branding colors and images. 

If you’re looking for something more specific than just an email creator, Autoklose has integrations with Salesforce, Zapier, Google Sheets, Facebook Ads Manager (FBAM) and Mailchimp among others so that everything gets sent where it needs to go automatically–no manual work required!


Aweber is a good choice for beginners because it’s simple, easy to use and offers 24/7 customer support. You can sign up for a free trial, which gives you 500 subscribers, 2,000 emails per month and unlimited autoresponders. Pricing starts at $16.15/month when paid annually — less than $1 per day!

They have an outstanding reputation for deliverability, so your messages will be delivered to your customers’ inboxes with no problems at all.

Aweber also has some cool features like drag-and-drop email builder that makes building emails incredibly easy; live chat feature where customers can ask questions through the website; split testing tool where you can test different versions of your message against each other to see which performs better and blog integrations which automatically add new posts into your autoresponder series (so readers don’t miss any important information).


ActiveCampaign is the best email marketing tool for small businesses and marketers who have a large base of contacts. Their platform includes tools for segmentation, automation, and reporting—allowing you to reach your audience at scale with personalized messages that are sent at the right time.

Price: $9 to $549/month (plus add-ons)

ActiveCampaign has four pricing plans based on the number of contacts in each account: Lite (1,000); Plus ($15 per month per user); Professional ($49 per user); Enterprise ($99 per user). Each plan comes with all features but only enables one free integration with Zapier or IFTTT; more integrations can be added as an add-on for $5 each month.


Mailerlite is a great email marketing software for beginners. The dashboard is simple and straightforward, making it easy to navigate. 

Mailerlite has an excellent set of features that make sending emails super easy and successful. It’s also one of the cheapest email marketing services out there!

Pricing – free trial:for 1000 subscribers, growing business: $9/ month per 1000 subscribers, advanced: $19/month per 1000 subscribers. 


Sendinblue is a web-based email marketing tool that has an easy to use interface for both editors and marketers. They have a free plan available, which includes up to 300 emails per day and you can upgrade based on your needs.

Sendinblue is great for small businesses looking for an affordable option with good customer service and tech support resources available to help you get started.

It’s also ideal for large email lists or companies that regularly send out thousands of emails per month because they have a lot of features designed specifically to optimise your open rates or deliverability rates.


Sendgrid is a cloud-based email delivery platform that offers an easy way to send transactional emails, marketing campaigns, and notifications. You can build and send your emails from the web interface or from Sendgrid’s APIs.

Sendgrid has several plans available: Free for up to 100 emails/day or $14.95/month for up to 40,000 emails/month; $199/month for up to 100,000 emails/month; Enterprise plans available upon request.


If you’re looking to test out your email marketing strategy without spending a dime, then Omnisend is a great option. The company offers a free plan that lets you send up to 15k emails per month and 500 contacts.

If you need more than that, then there are paid plans starting at $16/month for 6k emails and 1k contacts. This plan also gives you the ability to send up to 10 personalised messages per day, which can be helpful if you’re trying out different messages on different segments of your audience.


Support: Rackspace’s *24/7* support is a big plus for newsletter2Go users, and it comes at no additional cost. A team of experts is available to help you with any technical questions you may have about the platform, including setting up campaigns and troubleshooting problems.

Pricing: Newsletter2Go offers several pricing plans that range from $39 per month (for up to 2,500 subscribers) to $399 per month (for up to 100,000 subscribers). There are also discounts available for those who pay annually or purchase multiple accounts.

Features: Newsletter2Go offers all the basic features that one would expect from an email marketing platform—customization options; permission-based segmentation; analytics; sharing tools—along with some more advanced ones like social media integration and list management tools that allow you to organize your contacts into categories based on their interests or behavior patterns (for example, those who visit specific pages on your website). 

The built-in analytics dashboard provides useful information about the performance of each campaign so that you can make adjustments as needed without having to do much guesswork or request reports from third parties. 

You can also easily set up workflows using “actions” such as joining lists together or sending messages automatically when certain criteria are met (e.,g., when someone joins the list). The ability to automate these processes ensures efficiency while reducing costs because not everything needs human intervention anymore!


GetResponse is one of the most popular email marketing tools for small businesses. It has a free tier and three paid tiers.

The free version is limited to 2,000 subscribers and 12,000 emails per month.

Paid plans start at $15.58/month with 14 days free trial so you can try out before committing yourself to anything.

GetResponse also offers a suite of other tools such as landing pages, CRM integration and social media management that can help you grow your business further once you have a solid email marketing strategy in place. 


Hubspot is a marketing tool that offers a freemium plan and additional features for paid plans.

The company’s CRM (customer relationship management) offering is interesting because it also comes with marketing automation and content management tools, which allows you to manage your own customer data in one place.


Mailjet is a cloud-based email marketing platform that offers a suite of tools to help you send emails, manage subscribers and track the results. It’s designed for small to mid-sized businesses (SMBs), with prices starting at $14 per month.

Mailjet has advanced email delivery features like DKIM encryption and SPF records that authenticate your messages so they’re less likely to bounce or be flagged as spam. The service also offers several API options for developers, including an option that allows users to create custom email templates using HTML code instead of Mailjet’s drag-and-drop editor.

The service includes transactional emails — those automated notifications you might get from Amazon when your order is ready for pickup at the store or when it’s being shipped — in reminders sent after someone puts something in their shopping cart but doesn’t finish checking out. All this in addition to more traditional marketing messages like welcome newsletters or abandoned cart

Constant Contact

Constant Contact is your go-to email marketing service if you’re looking for a solution that’s easy to use and doesn’t cost a fortune. It comes with an easy-to-use email builder, templates and automation features, as well as social posting tools so you can share your content on Facebook and Twitter. 

The platform also offers analytics and reporting tools to help with segmentation, plus contact management features so you can keep track of your contacts’ preferences over time. Its pricing starts from $10/month for up to 500 subscribers, which makes it great value for money if you’re just starting out with email marketing or don’t yet have much of an audience.

They also have an all-in-one CRM platform costing $499/month.


ConvertKit is a great option for bloggers and podcasters who want to build their own list, but don’t have the money to hire someone else to do it for them. 

It has everything you need from an email service provider (ESP) like Aweber or MailChimp: forms, autoresponders, drip campaigns and other automation features. You can also add things like surveys or giveaways into your email sequences.

ConvertKit’s interface isn’t quite as user-friendly as other ESPs such as MailChimp or ActiveCampaign if you’re not already familiar with marketing automation software like HubSpot; however, if you are comfortable with these kinds of tools then ConvertKit will be a good fit for your business because it integrates nicely with WordPress websites.

Pricing: Free for the first 300 subscribers, creator starting at $9 per month, creator pro staring at $25 per month.


MailChimp is a freemium product that can be used for free but only allows you to send 12,000 emails per month. If you exceed this limit it will cost $30/month to upgrade to the next plan which allows up to 2 million emails per month (which should be plenty).

The basic version of MailChimp will give you access to some useful reporting tools, segmentation tools and automation rules so that you can target your audience based on what they’ve done in the past or what their preferences are online at any given time (such as “show them this offer when they’re browsing our website”).


Icontact is a good alternative to MailChimp and Aweber if you’re looking for an email marketing tool. It’s great for small businesses, but it can also work well for bigger companies who want to start small and grow into something bigger. 

The price ranges from $10-$50 per month, depending on what features you need. Icontact has a great editor that makes it really easy to create custom messages with images and videos embedded directly into your emails. You can also easily create landing pages with Icontact’s templates or use your own HTML/CSS code (updates are free).

Pros: good email editor, lots of templates and good landing page builder

Cons: glitchy and not very user friendly

Best for: small businesses

Vertical Response

Vertical Response is a powerful email marketing tool for small businesses and large enterprises alike. With vertical response, you can create high-quality emails with ease, build an email list, and manage all of your customer communication in one place.

Customers include Adobe, Twitter, Amazon and many more big name brands.

It has some great features including – Automatic drip campaigns based on user behavior patterns and Email templates that are fully customizable to fit the needs of your business or organization

Campaign Monitor

Campaign monitor is a great choice for most marketers, but it’s not the best option for everyone.

First off, if you’re looking to do email marketing on a budget and don’t plan on sending more than 2,000 emails at a time, then campaign monitor might be your best bet.

The free version of campaign monitor is limited in terms of features and storage space but does have some basic functionality that allows users to view analytics reports and create new email lists.

If you plan on sending out more than 2,000 emails per month or have any need for advanced features like custom forms or signup forms integration with WordPress websites (which are both only available in their paid plans), then I’d recommend looking at other options as well because there are cheaper alternatives which provide better value overall when it comes down to price per feature ratio..


Drip is a marketing automation platform that allows you to quickly and easily create customized email marketing campaigns. It is a powerful email marketing tool for eCommerce, bloggers and digital marketers.

Drip has a visual campaign builder that lets you design email campaigns on a drag-and-drop interface. You can also use the platform’s auto drip feature to send automated follow-ups after someone signs up for your list

This tool also has built-in segmentation capabilities so you can target specific groups of people with personalized messages based on their interests or previous interactions with your brand. In addition, Drip works with all major CRMs including Salesforce, Zendesk, Pipedrive, HubSpot and more — or integrate it into any existing CRM system to automate lead generation efforts even further!


Sendy uses the Amazon Simple Email Service and completely changes the way pricing and features come in an email marketing package. 

You pay only by the number of emails you send. For 500k emails, you can pay as little as $50! 

The design, reports, and add ons make this a user friendly, hassle free starter tool. 

 We go in depth with Sendy in another article.


Using a good email marketing tool is one of the best ways to grow your business. Not only can you attract new customers but you can also make sure that the people who have already bought from you stay loyal. 

Email marketing is a great way to communicate with potential and actual customers, get feedback, and promote your products. No matter what kind of business you are in, an email marketing tool can help you boost sales.

A lot of online businesses use email marketing to stay in contact with their customers and make sure that they are satisfied with their products or services. 

It’s also a great way to keep your brand top-of-mind and remind people of your business. Having a good email marketing software allows you to schedule out emails so that when people come back to your website, they will still see them.


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