Let’s cut the chase. Below are the 13 most simple, interactive and useful emails to send your clients. They will love to engage with you and seek comfort in the fact that they are dealing with a living breathing entity. Feel free to copy paste the templates I have suggested, its a great way to start!
Email marketing can be a great way to promote your business and connect with customers. But, it can be difficult to know what to send when you’re just starting out. In this blog post, I will outline 13 types of emails that you should be sending as you get started with email marketing. Keep in mind that these are just general guidelines – you should always customise your content based on your specific audience!
Welcome Email
Your first email to a subscriber should always be a welcome email. In this email, you should thank them for subscribing and tell them what they can expect to receive in their inbox. You can also include a call-to-action (CTA) telling them to check out your latest blog post or product.
The welcome email is one of the most important emails you’ll ever send. Why? Because it’s your first chance to make a good impression on your new subscribers. Your welcome email should be friendly and helpful, letting your subscribers know what they can expect from you in the future. Here are a few things to keep in mind when crafting your welcome email:
- Keep it short and sweet – your welcome email doesn’t need to be long or complicated. Just a few sentences will do.
- Be personal – address your subscribers by name, and make sure your tone is friendly and engaging.
- Let them know what to expect – let your subscribers know what kind of content they can expect to receive from you in the future. This will help them decide whether or not they want to stay subscribed.
- Thank them for subscribing – last but not least, don’t forget to thank your subscribers for subscribing! A little appreciation goes a long way.
Here’s an example of a great welcome email:
Subject line: Welcome to the [Your Business] Family!
Hi [First Name],
Welcome to the [Your Business] family! We’re so happy you’ve joined us.
Here’s what you can expect to receive from us:
-The latest news and updates on [Your Topic or Industry]
-Exclusive offers and discounts just for our subscribers
-Invitations to events and webinars
We can’t wait to connect with you and help you grow in your journey. In the meantime, be sure to check out our latest blog post/product.
Sincerely, Your name]`)
The Offer Email
Offer emails are a great way to show your subscribers that you appreciate their loyalty. These emails typically include a discount, coupon, or some other special deal that you send out as a “thank you” for being on your VIP list. Offer emails typically have high open rates, so they’re a great opportunity to increase customer loyalty and engagement.
When crafting your offer email, be sure to include clear instructions on how to redeem the offer. You should also include an expiration date to create a sense of urgency and encourage people to take advantage of the deal while it lasts.
Finally, consider offering a Refer-a-Friend discount to encourage your subscribers to spread the word about your brand. With a little thought and planning, offer emails can be a great way to build relationships with your subscribers and keep them coming back for more.
An offer email should include
-A catchy subject line
-An image of the product or service you’re promoting
-A clear and concise description of what the product or service is and does
-Why your subscribers need it
-An irresistible call-to-action (CTA) telling them how to get it
Here’s an example of a great offer email:
Subject line: Get 50% off your first purchase!
Hi [First Name], Your name]`)
We’re so excited to introduce you to our newest product. It’s called [Product Name] and it’s the perfect solution for [Problem it Solves].
[Product Name] is a [Brief Description of Product]. It helps you [What it Does in One Sentence].
We know you’re going to love it, so we want to give you 50% off your first purchase! Just use promo code [PROMO CODE] at checkout.
Hurry, this offer expires soon!
Thank you for being a loyal customer, Your name]`)
The Survey Mailer
A well-executed email marketing campaign requires a delicate balance of giving and receiving. On one hand, you want to provide your subscribers with valuable content that will keep them engaged with your brand. But on the other hand, you also need to ask them for their input in order to ensure that you’re meeting their needs.
That’s where the survey email comes in. By sending a short survey to your subscribers, you can collect valuable feedback that will help you fine-tune your marketing strategy. Plus, the act of filling out the survey itself will help keep them engaged with your brand. So don’t be afraid to ask for input from your subscribers – it could be the key to a successful email marketing campaign.
The survey email is a great way to get feedback from your subscribers. You can use this type of email to ask them about their experience with your product or service, what they would like to see more of, or anything else you’d like to know.
To create a successful survey email, you should:
-Keep the survey short and to the point
-Include clear instructions on how to take the survey
-Offer an incentive for taking the survey (e.g., a discount code)
-Include a CTA telling them how to take the survey
Here’s an example of a great survey email:
Subject line: Help us improve your experience!
Hi [First Name],
We want to make sure we’re giving you the best possible experience. Can you take a quick survey and let us know how we’re doing?
It will only take a few minutes, and as a thank-you, you’ll receive a discount code for 20% off your next purchase.
Thank you for your feedback!
[Your Business]`)
The Event Email
The event email is a great way to promote an upcoming event, such as a webinar, workshop, or live stream. This type of email should include all the details about the event, such as the date, time, location, and speakers. You should also include a CTA telling your subscribers how to sign up for the event.
To create a successful event email, you should:
-Include all the details about the event in the email
-Use an eye-catching image to promote the event
-Include a CTA telling your subscribers how to sign up for the event
-Include a CTA telling your subscribers how to add the event to their calendar
Here’s an example of a great event email:
Subject line: Join us for our upcoming webinar!
Hi [First Name],
We’re excited to announce that we’ll be hosting a webinar on [Topic] on [Date] at [Time]. This webinar will be hosted by [Speaker Name] and will be packed with valuable information that you won’t want to miss.
To sign up for the webinar, click here.
We hope to see you there!
[Your Business]`)
The Announcement Email
The announcement email is a great way to let your subscribers know about something new, such as a new product launch, a new feature, or even a new member of your team. This type of email should include all the details about what you’re announcing, as well as why your subscribers should be excited about it. You should also include a CTA telling them how to learn more about what you’re announcing.
To create a successful announcement email, you should:
-Include all the details about what you’re announcing in the email
-Use an eye-catching image to promote what you’re announcing
-Include a CTA telling your subscribers how to learn more about what you’re announcing
-Keep the email short and to the point
Here’s an example of a great announcement email:
Subject line: We’re excited to announce our new product!
Hi [First Name],
We’re excited to announce that our new product, [Product Name], is now available! [Product Name] is a [Brief Description of Product]. It helps you [What it Does].
To learn more about [Product Name], click here.
Thank you for your support!
[Your Business]`)
The Contest Email
The contest email is a great way to promote a contest or giveaway that you’re running. This type of email should include all the details about the contest, such as how to enter, what the prize is, and when the contest will end. You should also include a CTA telling your subscribers how to enter the contest.
To create a successful contest email, you should:
-Include all the details about the contest in the email
-Use an eye-catching image to promote the contest
-Include a CTA telling your subscribers how to enter the contest
-Make sure the email is clear and concise
Here’s an example of a great contest email:
Subject line: Enter to win a $100 gift card!
Hi [First Name],
We’re excited to announce that we’re giving away a $100 gift card! To enter, all you have to do is fill out this quick survey.
The survey will only take a few minutes, and it will help us improve our products and services. As a thank-you for taking the survey, you’ll be entered into our contest to win a $100 gift card.
To take the survey, click here.
Thank you for your support!
[Your Business]`)
The Timing Email
The timing email is a great way to promote a sale or limited-time offer that you’re running. This type of email should include all the details about the sale, such as how long it will last, what items are on sale, and how much the discount is. You should also include a CTA telling your subscribers how to take advantage of the sale.
To create a successful timing email, you should:
-Include all the details about the sale in the email
-Use an eye-catching image to promote the sale
-Include a CTA telling your subscribers how to take advantage of the sale
-Make sure the email is clear and concise
Here’s an example of a great timing email:
Subject line: Our biggest sale of the year starts now!
Hi [First Name],
Our biggest sale of the year starts now! For a limited time, you can save up to 50% off on all of our products.
To shop our sale, click here.
The sale ends on [Date], so don’t wait!
Thank you for your support!
[Your Business]`)
The Customer Spotlight Email
The customer spotlight email is a great way to show your appreciation for your customers. This type of email should include a case study or testimonial from one of your customers. You can also include a CTA telling your subscribers how to learn more about your products or services.
To create a successful customer spotlight email, you should:
-Include a case study or testimonial from one of your customers
-Use an eye-catching image to promote the customer spotlight
-Include a CTA telling your subscribers how to learn more about your products or services
-Make sure the email is clear and concise
Here’s an example of a great customer spotlight email:
Subject line: Customer Spotlight – [Name]
Hi [First Name],
We’re excited to announce our newest customer spotlight, [Name]! [Name] is a [Brief Description of Customer].
To learn more about [Name] and how they use our products, click here.
Thank you for your support!
[Your Business]`)
The “We’re Moving” Email
The “we’re moving” email is a great way to announce a change in your business, such as a new location or a new product. This type of email should include all the details about the change, such as what it is, when it will happen, and how it will affect your customers. You should also include a CTA telling your subscribers how to learn more about the change.
To create a successful “we’re moving” email, you should:
-Include all the details about the change in the email
-Use an eye-catching image to promote the change
-Include a CTA telling your subscribers how to learn more about the change
-Make sure the email is clear and concise
Here’s an example of a great “we’re moving” email:
Subject line: We’re Moving!
Hi [First Name],
We’re excited to announce that we’re moving to a new location! Our new address is [New Address]. We will be open for business at our new location on [Date].
To learn more about our move, click here.
Thank you for your support!
[Your Business]`)
The “We’re Hiring” Email
The “we’re hiring” email is a great way to let your subscribers know that you’re looking for new employees. This type of email should include all the details about the job, such as the job title, the duties, and the qualifications. You should also include a CTA telling your subscribers how to apply for the job.
To create a successful “we’re hiring” email, you should:
-Include all the details about the job in the email
-Use an eye-catching image to promote the job opening
-Include a CTA telling your subscribers how to apply for the job
-Make sure the email is clear and concise
Here’s an example of a great “we’re hiring” email:
Subject line: We’re Hiring!
Hi [First Name],
We’re excited to announce that we’re hiring for the position of [Job Title]! [Brief Description of Job].
To learn more about the position and how to apply, click here.
Thank you for your support!
[Your Business]`)
The newsletter email
The newsletter email is a great way to keep your subscribers updated on what’s new with your business. This type of email should include a brief update on what’s been going on, as well as any new products or services you may be offering. You can also include a CTA telling your subscribers how to learn more about your products or services.
To create a successful newsletter email, you should:
-Include a brief update on what’s been going on with your business
-Include any new products or services you may be offering
-Use an eye-catching image to promote the newsletter
-Include a CTA telling your subscribers how to learn more about your products or services
Here’s an example of a great newsletter email:
Subject line: [Your Business] Newsletter – [Month]
Hi [First Name],
Welcome to the [Month] edition of our newsletter! In this edition, we’re excited to announce our new product, [Product Name]. [Brief Description of Product]. To learn more about our new product, click here.
In other news, we’ve also been busy working on [Other update]. We’ll have more details to share soon, so stay tuned!
Thank you for your support!
[Your Business]`)
The “Sale” Email
The “sale” email is a great way to let your subscribers know about any sales or discounts you may be offering. This type of email should include all the details about the sale, such as what’s on sale, how long the sale will last, and any coupon codes that your subscribers can use. You should also include a CTA telling your subscribers how to take advantage of the sale.
To create a successful “sale” email, you should:
-Include all the details about the sale in the email
-Use an eye-catching image to promote the sale
-Include a CTA telling your subscribers how to take advantage of the sale
-Make sure the email is clear and concise
Here’s an example of a great “sale” email:
Subject line: [Your Business] – [Sale]
Hi [First Name],
We’re excited to announce our [Sale]! [Brief Description of Sale]. To learn more about the sale, click here.
Thank you for your support!
[Your Business]`)
The “New Product” Email
The “new product” email is a great way to let your subscribers know about any new products or services you may be offering. This type of email should include all the details about the product, such as what it is, what it does, and how much it costs. You should also include a CTA telling your subscribers how to learn more about the product.
To create a successful “new product” email, you should:
-Include all the details about the product in the email
-Use an eye-catching image to promote the product
-Include a CTA telling your subscribers how to learn more about the product
-Make sure the email is clear and concise
Here’s an example of a great “new product” email:
Subject line: [Your Business] – New Product!
Hi [First Name],
We’re excited to announce our new product, [Product Name]. [Brief Description of Product]. To learn more about our new product, click here.
Thank you for your support!
[Your Business]`)
Conclusion
So there you have it, 13 types of emails I always suggest clients to send to their email lists. If you think about it, these 13 types of emails cover all aspects of your business you want your customers to know about. These emails drive interaction, growth, sales and good will of your business. Feel free to adopt any of the formats given above, you can copy paste and send them out ASAP!
Good luck! Comment and share so that someone struggling to get started could use some help!
