email marketing stats

11 Important Email Marketing Stats You Cannot Ignore in 2022

Email Marketing is one of the oldest forms of marketing, yet it still plays a crucial role in every business out there. This is because email marketing offers businesses a highly cost-effective way to reach customers and generate high ROI.

As the email marketing world has seen unprecedented changes in the last few years, I have found 11 statistics that you should keep in mind for your email marketing goals in 2022.

Email marketing outperforms the ROI of organic search, paid search and display marketing by up to 40 times.

Email marketing is still the most effective channel for marketers to connect with their audience.

Email marketing outperforms the ROI of organic search, paid search and display marketing by up to 40 times.

Email marketing is a scalable and cost-effective way to reach your target market.

Email marketing is a highly targeted channel that allows you to directly reach your potential customers in a personal way, increasing engagement and conversions.

A hefty 69% of users report email as their preferred method of business communication.

Email is the most effective way to communicate with customers. Email marketing is a great way to get in touch with your audience, and it’s the best way to communicate with your customers if you want them to interact with your brand on a more personal level.

If you want to know how many emails are in your inbox right now, just take a look at your iPhone or Android device and count how many unread emails are in your inbox!

Emails with images get a whopping 94% more views than emails without.

Regardless of your industry or the type of content you’re sending, there are a few commonalities that can make all emails more effective. The most important is images.

Email open rates have been dropping over the years, so incorporating images into your email campaigns will help keep them from being ignored. According to Litmus, emails with images get 94% more views than those without. You also want to make sure that your image file size isn’t too big or too small—the right size will ensure it loads quickly and looks amazing on any device someone might be reading it on (including desktops, laptops, smartphones, tablets).

When choosing an image file format for use in email marketing campaigns (JPG vs PNG vs GIF), keep in mind that while JPGs are better suited for photographs and graphics with lots of color variation (think: product shots), PNGs work better when displaying logos or other text-based graphics because they allow greater transparency control than JPGs do. GIFs aren’t recommended because they don’t support transparency at all–they’re best used for short animations like animated banners running across top banner areas where you want something eye-catching but non-essential to the experience itself

Personalized subject lines increase email open rates by 24%.

Personalized subject lines are more likely to be opened by the recipient, and they’re also more likely to be read. That’s because they contain information that is relevant to the reader. This can be a product name, a specific event, or even just a reference to something in their inbox that was recently sent. Personalized subject lines are also much more likely to get clicked on than non-personalized ones (24%!). And finally, personalized subject lines have a higher conversion rate than non-personalized ones!

Almost 50% of marketers say that Thursday is the best day to send your campaigns.

Thursday is the best day to send your campaigns, according to the majority of marketers.

In a survey conducted by HubSpot and Adestra, almost 50% of respondents said that Thursday is their preferred day to send emails. Tuesday came in second place with 21%, followed by Friday (12%) and Monday (10%).

If your company has been sending emails on other days than Thursday, it might be time to switch things up!

B2B marketers with a mature email strategy generate 50% more sales-ready leads than those who lack a mature email strategy.

Email marketing is still very much alive and it will be the same if not better in 2022. Email marketing has a high ROI, and it is one of the most effective and cost-effective marketing channels for B2B companies. If you are looking to drive sales through email, then these statistics will help you understand how to do that:

  • 50% more sales-ready leads than those who lack a mature email strategy
  • 10% more revenue per customer than those who lack a mature email strategy
  • $46 average lifetime value of customers acquired through an email campaign

66% of people have unsubscribed from an email list because they received too many emails from that sender.

According to the research, 66% of people have unsubscribed from an email list because they received too many emails from that sender.

If your goal is to build a strong relationship with your subscriber base, then this statistic should be alarming. If you send too many emails, it’s likely that you’re going to annoy your subscribers and drive them away. You may even get reported as spam!

Just one in five (20%) marketers believe that their emails are excellent, despite most (86%) considering themselves effective.

What this means is that even though you might be a marketing expert, you’re still learning. If you don’t have 20 years of experience in email marketing, there are things that you can still learn and improve upon.

It doesn’t matter if it’s your first time or not. You should always be working to improve your craft.

Image-based emails have 2X higher click-through rate, 4X higher CTR and 6X higher conversion rate than text-only emails.

Images are more engaging

In an email, images are more likely to be shared, clicked and read compared to text-only emails. This is because images are much more memorable, especially when they’re used appropriately in the subject line or as a call-to-action button. For example:

  • You’re less likely to click on an image that says “Click here for more information” than you would if it said “Click here for more information about this event.”
  • You’re also less likely to open an email with a link titled “Click here for details about this event” than one titled “Details about this event.”

List segmentation improves open rates by 80%.

List segmentation is the process of dividing a large group into smaller more homogeneous subgroups.

Segmentation helps you to target your audience more effectively as it enables you to break down your database into smaller groups with similar characteristics. The result is better segmented reports, which allows you to see how various segments interact with each other and how they respond to different marketing campaigns.

Segmentation also helps improve your email marketing strategy by helping marketers find out if there is a correlation between certain preferences, behaviors or demographics and engagement rates (open rate). For example: If we analyze our list data using segmentation analysis tools like Insightly we can identify which users are most likely open emails related to product updates or discounts on related products vs those who prefer reading news articles or blog posts about company activities.”

Email marketing is still very much alive and it will be the same if not better in 2022

Email marketing is still very much alive and it will be the same if not better in 2022.

You might be wondering what email marketing has to do with you, and I’m here to tell you that it has a lot more to do than you think. If you love sending out newsletters or selling your products via email, then this article is going to help you out!

I know that most of us are on our phones all day long. From checking our work emails at work to playing games during lunch breaks—we spend a good chunk of our time on phones or tablets. But there’s something else that people do: read their emails! And this means that emailing can still be an effective way for businesses (big or small) to connect with clients.


The statistics above paint a bright picture for email marketing in 2022. It will be the same great tool that it is today but with some new capabilities and features. The ability to segment customers based on their needs and interests has been around for years now but it will be more advanced in 2022 where marketers will have more data about each of their customers than ever before.

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