You’ve surely heard the phrase “shooting in the dark”. That’s exactly what happens when we use an email list and an email marketing tool without knowing how messaging and customer journey work together.
In email marketing, then one of the most important things you need to learn is email segmentation. This involves dividing your email list into different groups, based on a certain criteria. This allows you to send more targeted messages to your subscribers, which can result in higher conversion rates. In this blog post, we will discuss some of the best email segmentation strategies for new email marketers!
New Subscribers
The first email segmentation strategy we recommend is based on your subscribers’ status. You can divide your list into two groups – those who are new subscribers, and those who have been on your list for awhile. For the former group, you can send a welcome email series that introduces them to your brand and what you have to offer. For the latter group, you can send more targeted emails that are specific to their interests.
Lead Magnet they opted in for
One of the simplest and most effective email segmentation strategies is to segment your list based on the lead magnet they chose to optin for. This allows you to send them more targeted emails related to their interests. For example, if someone opts in for a free ebook on email marketing, then you know they’re interested in that topic. You can then send them follow-up emails with additional resources and tips on email marketing.
This strategy is especially effective if you have multiple lead magnets on different topics. By segmenting your list based on what they’re interested in, you can ensure that they’re receiving content that’s relevant to them. And as we all know, relevance is key when it comes to email marketing.
Abandoned shopping cart
A very useful and strong way to execute email segmentation strategies is to target abandoned shopping carts. This involves sending an email to customers who have added items to their cart, but have not completed the purchase. This is a great way to recover lost sales and boost your conversion rate. In order to do this, you need to set up an automated email campaign that is triggered when someone abandons their shopping cart. You can use a tool like Klaviyo or Mailchimp to do this.
Demographics
One of the most common ways to segment your email list is by demographics. This can include factors such as age, gender, location, and more. By segmenting your list based on demographics, you can send messages that are more relevant to your subscribers. For example, if you have a product that is geared towards a certain age group, then you would want to segment your list accordingly.
Behaviour
Another way to segment your email list is by behavior. This involves dividing your subscribers into groups based on their actions or interactions with your brand. For instance, you could have a group for people who have purchased products from you in the past, and another group for those who have not. Behavior-based segmentation allows you to send more targeted messages to your subscribers, which can lead to higher conversion rates.
Interests
Finally, you can also segment your email list based on interests. This involves dividing your subscribers into groups based on their interests or hobbies. For example, you could have a group for people who are interested in fashion, and another group for those who are interested in travel. By segmenting your list based on interests, you can send messages that are more relevant to your subscribers.
Survey results
If you’re not sure which email segmentation strategy to use, then you can always survey your subscribers. This will give you insights into what they want and need from your brand. Based on the results of your survey, you can segment your list accordingly. This is a great way to ensure that you’re sending relevant messages to your subscribers.
Email Engagement
Another great email segmentation strategy is to segment your list based on email engagement. This involves dividing your subscribers into groups based on how often they open and click on your emails. For example, you could have a group for people who always open and click on your emails, and another group for those who rarely do. By segmenting your list based on email engagement, you can send more targeted messages to your subscribers. This can lead to higher conversion rates.
Past Purchase
You can also segment your email list based on past purchases. This involves dividing your subscribers into groups based on what they’ve bought from you in the past. For example, you could have a group for people who have purchased products from you in the past, and another group for those who have not. By segmenting your list based on past purchases, you can send more targeted messages to your subscribers. This can lead to higher conversion rates.
Time since last purchase
Another way is to segment your email list based on time since last purchase. This involves dividing your subscribers into groups based on how long it has been since they last bought something from you. For example, you could have a group for people who bought something from you in the past month, and another group for those who haven’t purchased anything in six months. By segmenting your list based on time since last purchase, you can send more targeted messages to your subscribers.
Geographic area
Finally, you can also segment your email list by geographic area. This involves dividing your subscribers into groups based on their location. For example, you could have a group for people who live in the United States, and another group for those who live in Canada. By segmenting your list by geographic area, you can send messages that are more relevant to your subscribers. This can lead to higher conversion rates.
Conclusion
As you can see, there are many different ways to segment your email list. By segmenting your list, you can send more targeted messages to your subscribers, which can lead to higher conversion rates. These are my favourite 11 ways which are used, specifically when advising new business owners to get the ball running. They convert super fast and keep you motivated!
